Is that a hip cool cosmetic line or just part of a major corporation

Do you like hip and cool, independent, products? Well you have to do a lot of searching… Most of the skin care and cosmetic brands available in stores and online are owned by some big mega international corporation….

I have clients who say they like Kiehls or Body Shop or Aveda or philosophy products because they are independent, natural, organic etc etc etc…well they are just part of some marketing giant that knows how to spin you a story about those brands…. Marketing people are like politicians, they know how to lie and separate you and your money :-0

Your ‘environmentally friendly’ company may be owned by a major polluter who spend money trying to stop politicians regulating what they do! Toms of Maine, Burts Bees and Aveda are on the list of companies owned by the kind of marketing companies you hate… Check to see if your favourite skin care cosmetic brand is independent or mega corporate. You can also check out this Huff Post article.

I was reading an article today about how the junk food chains are trying to mask their names out of some new so-called ‘independent’ ‘hip’ and ‘cool’ restaurants. It’s all a facade of marketing! They are doing this because the hip cool millennials are not so impressed with big brands…but with the millennials having constant access to information via the omnipresent smart phone, one would think there would be more research going on before buying into fake independent hip cool brands…

As the article states “millennials aren’t as impressed by big brands when it comes to food, and instead take pride in discovering and sharing new places and products with friends on social media networks”. Although do you really know which is what?  “The (US Taco Co) shop in Huntington Beach, California caught the attention of Christina Kaoh, a 30-year-old research coordinator who was in the area paddle boarding with friends.”I figured it’s going to be a hip version of tacos,” Kaoh said. She only learned it was owned by Taco Bell after reading an article that mentioned the link in Mother Jones. Kaoh said she wouldn’t go back since she tries to support independent establishments, and didn’t particularly enjoy the food. The ownership of smaller brands by major corporations isn’t a deal breaker, of course.”

It’s hard to be an independent, natural, and cruelty free skin care line when these mega marketing corporations blast their marketing hype over every available communications channel and confusing the hell out of the buying public, because the net of it all is that frequency of message (via money) matters. But for me, the cruelty free vegan and vegetarian compliant products of Sensitive Skin Clinic and Blue Turtle Spa matter more. I’d rather be happy everyday that I’m doing something right for the planet. I blog because I want to put the truth out there…and hopefully it can be found in amoungst all the marketing hype, BS and lies of the mega skin care and cosmetic manufacturers…

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